Quadrant Homes Names Hydrogen Its Agency of Record

Beginning today, Hydrogen will support all of the company's online and offline advertising needs

BELLEVUE, Wash. – (November 19, 2008) – Building upon a year-long partnership and the successful completion of numerous advertising and marketing projects, Hydrogen Advertising has been officially named the agency of record for Quadrant Homes. Beginning today, Hydrogen will support all of the company's online and offline advertising needs.

Hydrogen's team of strategic planners, art directors, copywriters and account managers will handle Quadrant's planned and ad hoc marketing needs. The agency-of-record relationship will enable Hydrogen to research new creative approaches to convey to home buyers the choices, quality and value available from Quadrant Homes.

"We are very excited about this new relationship with our advertising partner," said Ken Krivancec, Executive Vice President, Quadrant Homes. "As the agency of record, Hydrogen will have the wherewithal to invest the time and energy necessary to create marketing strategies which will continue to foster Quadrant Homes' success in the short and long term."

Over the course of 2008, Hydrogen has handled a number of marketing projects for Quadrant Homes. Most prominent among these projects were newspaper, radio and outdoor campaigns in the greater Seattle market.

"Quadrant Homes offers a superior product for first-time home buyers, and it will be Hydrogen's job to make sure that message comes through loud and clear, in a compelling way," said Rick Peterson, president, Hydrogen Advertising. "Quadrant Homes is making a strategic investment in its marketing efforts during turbulent economic times, which ultimately will gain them market share as competitors pull back in the near term."